SaaS Licensing Renewal Supports Client Diversification Across a Range of Global Markets and Customer Categories, Nasdaq Listed E-Sports and Gaming Client Now Top Producer of 12 Active Accounts

New York, New York–(Newsfile Corp. – November 29, 2021) – DGTL Holdings Inc. (TSXV: DGTL) (“DGTL” or the “Company“) is pleased to announce that its wholly owned subsidiary Hashoff LLC has signed an annual SaaS (software-as-a-Service) licensing renewal agreement with its top revenue producing customer.

This latest software renewal agreement comes from a Nasdaq listed leader in the e-sports and gaming sector with a current market capital in-excess of $30 Billion. Hashoff’s newest top producing client provides an online software that allows active users to place bets on fantasy sports contests within the top major professional sports leagues around the world (e.g. MLB, NHL, NFL, NBA, PGA, UEFA, MMA, etc.).

This Nasdaq listed gaming client is now Hashoff’s top producer customer representing 28% of current and projected revenue (surpassing the previous two top accounts inherited in the Hashoff acquisition). Gross revenues from this top producing client are expected to grow in fiscal 2022 with several new activation campaign proposals surrounding major sport leagues, and events, currently in cue.

This major contract renewal reaffirms DGTL’s commitment to diversifying Hashoff’s active client mix as a long-term development strategy. In the first twelve months under DGTL management, Hashoff has diversified its active clients from three core active accounts to a current twelve active global brands and agency partners, spanning multiple sectors, across the North American, and APAC markets.

Hashoff’s newly developed client mix also represents diversification across multiple categories, with new accounts that include top brands and agencies in the e-sports gaming, consumer products, health and beauty, financial services, travel, and electronics industries. The diversification of Hashoff’s clients, categories, and global markets provides Hashoff with more consistent long-term revenue growth potential.

Upon acquiring Hashoff LLC in fiscal Q3 of 2020, the revenues of Hashoff’s previous top producing customers were highly concentrated in retail and events-based sponsorships (two accounts represented approximately 67% of revenues in fiscal 2020). During the second half (2H) of fiscal 2021, with the introduction of COVID-19 vaccinations, lockdowns for indoor retail and events began to be lifted (i.e., “the great …….


Leave a Reply

Your email address will not be published. Required fields are marked *