Coca-Cola has stated that, with an increased focus on expanding its e-commerce and digital footprint, Coca-Cola is pleased to announce its first competitive gaming tournament The Coca-Cola Copa Challenge, which will see gaming influencers compete against one another at the prominent Football Manager 2021 title. 

Fuelled by the lockdown environment, gaming in Ireland is experiencing exponential growth, both in revenue and viewership, and is set for further acceleration in the coming years. Today, 2.7 million people make up the gaming community in Ireland.

Esports Partnership

Managed by a world-leading gaming company Gfinity, this e-sports partnership is the first of its kind for a leading drinks brand in Ireland and will see Coca-Cola engage gamers in new and exciting ways, with a focus on sponsorships, collaboration, and experiential moments.

From October 1, leading gaming influencers will broadcast their Football Manager 2021 fantasy draft tournament series to entertain this captive audience.

Hosted by Richie Sheridan and Chris Tunn, participants will include FIFA esports commentator and host Brandon Smith, TikTok stars Ryan Mar and Kyle Kehoe, and eSports influencers Conran Tobin and Paddy Murphy, to name but a few!

The tournament will span four weeks, with each of the influencers broadcasting their player selections on Fridays and games each Saturday, on Twitch.

Each player will have an 18-man squad with each game lasting 90 mins with penalties deciding any draws.

Players will accumulate points throughout the four weeks, with the Coca-Cola Copa Challenge Champion crowned in the finale.

The event will offer opportunities for engagement and entertainment for the viewership.

A Coca-Cola microsite will host weekly challenges for the audience to vote on, along with the leaderboard and other tournament updates.

A partnership with Just Eat will also be key …….

Source: https://www.hospitalityireland.com/technology/coca-cola-launches-e-sports-partnership-148257

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