Since the launch of its first phone in India in 2020, iQOO has maintained a special focus on smartphone gaming. Over the past two years, iQOO has launched a number of interesting phones, all packed with powerful hardware and some with even special gaming-first features. These devices have been quite popular with buyers, and because of their high price to performance ratio, managed to make a name for themselves in the smartphone gaming circles in the country.
We recently sat down with iQOO’s India Head, Nipun Marya, to understand how the company plans to build on the momentum from last year, and also its plans for promoting smartphone gaming and E-sports in India.
Q: What are iQOO’s plans for smartphone gaming in India?
A: The gaming industry has witnessed an upward growth every year. E-sports has been a growing and emerging sub-segment in the country with close to 10-15 million viewers in India in FY20, which is projected to grow exponentially to 130+ million viewers by FY25.
iQOO sees potential in the growing esports space and is committed to empowering potential gamers in the country. Staying true to its brand philosophy, “I Quest On and On”, iQOO hopes to bring the joy of adventure to users through technology. By focusing on delivering unmatched performance and unique experiences, iQOO aims to empower a new generation of gamers to break through boundaries and explore new possibilities.
Taking iQOO’s commitment to promote E-sports in India forward, we partnered with KRAFTON for a first-of-its-kind BATTLEGROUNDS MOBILE INDIA SERIES. As a part of the partnership, iQOO is the title sponsor for the BGMI tournament, which is the biggest Battle Royale Esports event in India. The tournament witnessed more than 100K registered teams competing for prize money of INR 1 crore for which the semis start from January 7, 2022.
Other than this, one of the first Esports initiatives by iQOO was #iQOORaidNights launched with top YouTube streamers—Tanmay Bhatt, Samay Raina and GamerFleet. The aim of the initiative was to find India’s next big gaming streamer and also reach out to a larger audience by partnering with streamers followed by iQOO’s target audience. iQOO also launched its first gaming IP – “iQOO All Stars Cup” to find India’s best BGMI team.