E-sports is a lucrative industry. It is a field that is estimated to have generated over USD 1 billion in revenue globally in 2021. Indonesia is an important e-sports market in Southeast Asia, especially since e-sports was recognized as an official sport last year by the Youth and Sports Ministry and the Indonesian Sports Council. This means video games are part of official competitions, including the National Games, or PON.

Ten e-sports games will be part of the 2022 Southeast Asian Games that will be held in May in Hanoi, Vietnam. Indonesia has set sights to win five golds in the event. E-sports will also make its debut at this year’s Asian Games in Hangzhou, China, in September, with medals being awarded in eight events.

To map out the potential of gaming in Indonesia, Southeast Asia communications and consultancy agency Vera partnered with market research firm Decision Lab to publish a report titled “Gaming and e-sports in Indonesia: A new arena for brands.” The research involved a survey of 470 Indonesian gamers as well as e-sports streamers and spectators. Here are the five key takeaways.

#1. Female gamers are moving into the spotlight

More than 52 million people play e-sports titles in Indonesia. The gender split between men and women is relatively balanced—47% are women and 53% are men. As more women became competitors, PUBG Mobile hosted an official women-only national championship in the country in 2019 and 2020.

#2. Mobile Legends and PUBG Mobile are the most popular games

Multiplayer online battle arena (MOBA) games are the most popular e-sports format in Indonesia. This type of game is highly competitive, requiring problem-solving skills and, if the players choose to participate in round after round, a high degree of endurance. Also, it encourages interactions between gamers, injecting a highly social element. MOBA games can be intensely competitive, and appeal to players and spectators who enjoy vying for the top slot or watching players do so.

Mobile Legends is the most played and watched game in Indonesia, followed by PUBG Mobile. The two games flip positions as the most streamed e-sports titles. Dota 2 is the third most watched and streamed game. Pro Evolution Soccer (PES) is the third most played game, followed by Dota 2 and Counter-Strike.

#3. Video games are a medium for social interaction

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Source: https://kr-asia.com/5-key-takeaways-about-e-sports-in-indonesia-from-vero-and-decision-lab

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